Sit-Up Goals

Theatre's impact goes beyond live performances, influencing audiences and society. The Sit-Up Awards aim to inspire Fringe productions to deeply engage with their audiences and drive societal change.

Our goal is to support shows that not only raise awareness but also encourage audience action and contribute to collective transformation. Recent years have highlighted the urgent need to address social issues. Many audience members are motivated to act but unsure how.

You're staging a production about a social issue because you want to spark real change. Audiences are hungry for information on how they can make a difference. Seeing your production is just the beginning - true change happens through their actions afterward.

Your production is the start of a journey - one of awareness, impact, participation, and activism. Get creative and empower your audiences to take action!

Follow our step-by-step guide with tools and information to help you maximise audience engagement and galvanise your audience to participate in effective societal change.